Managerial levers in cultivating new mental space for business innovation
نویسندگان
چکیده
منابع مشابه
Constraints and Capacities in Small Established Firms : The Role of Managerial Levers in the Innovation Process
The importance of innovation for sustained competiveness is well stated in the literature. However, most product innovation research has so far focused on large firms or small high tech, start-up or spin-off companies. This study investigates innovation process practices in small established firms through the use of five managerial levers considered to determine the process. Based on a case-stu...
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ژورنال
عنوان ژورنال: South African Journal of Business Management
سال: 2004
ISSN: 2078-5976,2078-5585
DOI: 10.4102/sajbm.v35i4.669